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Dr. Balanaga Gurunathan K.


Professor [ Alliance School of Business ]
+91 80 30938176

Dr. K. Balanaga Gurunathan, M.Com., M.B.A., M.Phil., Ph.D., he is currently working as a Professor in Finance at Alliance School of Business, Alliance University, Bangalore. He guided 8 Ph.D., scholars to get their doctoral degrees in addition to 40 M.Phil., scholars. His area of interests  are Investors Protection in Securities Market and Corporate Finance. He is the author of three books, (one an edited book). He has presented and published more than 40 papers in various national and international journals. He is an acknowledged contributor to teaching and research for more than 20 years.
 

Research Paper Publications

  1. ‘Impact of Disinvestment on Indian Economy’, Engineering Today, Volume VI – Issue 9, pp.4-9, 2004, with Singaravel P
     
  2. Revitalizing Capital Markets - Promoting Investors' Protection in Securities Market in India, Management Trends, Volume III – Issue 2, pp. 26-34, 2006, with Anitha R
     
  3. ‘Comparative Study on Tax Saving Mutual Funds Schemes and Sensex in India’, in Rai Management Journal, Vol.6, Issue 2, December 2009, pp.22-35, ISSN. 0975-4326 (Sponsor: Rai Business School, New Delhi), with Santhi N.S.
     
  4. ‘Bio Fuel from Pongamia Pinnata’, in Agriculture and Industry Survey, April 2010, pp.38-39, with Suresh Babu K
     
  5. ‘A Need for Organic Farming in India’, in Journal of Contemporary Research in Management, Vol. 5, Issue No.1, January – March 2010, pp. 115-126, ISSN  0973-9785 (Sponsor PSG IM, Coimbatore), with Guruswamy K
     
  6. ‘Level of Awareness in the Indian Health Insurance Industry’, Synergy,  Vol VIII, Issue No.II, July 2010, pp. 80-92 (Sponsor K J Somaiya Institute of Management Studies and Research – Mumbai), with Mohanasundari M
     
  7. ‘SWOT Analysis of Organic Farming Management in India’, Southern Economist, Vol. 49, Issue No.8, August 15, 2010, pp. 14-16, with Guruswamy K
     
  8. ‘A study on the Changing Face of the Indian Health Insurance Industry’, PRERANA, Vol.2, Issue 2, September 2010, pp.15-23 (Sponsor GRG School of Management Studies, Coimbatore), with Mohanasundari M
     
  9. ‘Effective Return on Tax Saving Mutual Fund Schemes’, PRERANA, Vol.2, Issue 2, September 2010, pp. 35-43 (Sponsor GRG School of Management Studies, Coimbatore), with Santhi N.S.
     
  10. ‘Organised Apparel Retailing in India : A SWOT Analysis’,  Textile Review Vol. 5, Issue 10, October 2010, pp. 38-41., with Krishnakumar M,
     
  11. ‘An Empirical Study on Indian Health Insurance Industry’, Rai Management Journal, Vol.7, Issue 2, December 2010, pp.75-91, ISSN. 0975-4326 ( Sponsor : Rai Business School, New Delhi), with Mohanasundari M
     
  12. ‘A study on Customer Satisfaction towards Reliance Telecom in Tamil Nadu, with special reference to Salem City,’ International Journal of Research in Commerce and Management ,Vol II, Issue No 4, April 2011, pp.39-43, with Adhinarayanan B
     
  13. ‘Expanding growth prospects for readymade garments sector’, The Textile Magazine, Vol. 52, Issue 7, May 2011, pp. 76-78, with Krishnakumar M
     
  14. ‘Investors Perception on Tax savings mutual funds in Tamil Nadu’, On line Journal  www.mbainfoline.com, June 2011, pp.1-7, with Santhi N.S.
     
  15. ‘Learning Organisation’,  Indian Journal of Applied Research,  Vol 1, Issue 4, January 2012, pp. 128-129., with Sitheswaran K
     
  16. ‘Employee Retention Practices of Automobile Industries in India, Indian Journal of Research, Vol I, Issue 3, March 2012, pp.77-78., with Vijayalakshmi V
     
  17. ‘ A Study on Employee Retention Practices of Automobile Industries in India, Indian Journal of Research, Vol I, Issue 5, May 2012, pp.222-224., with Vijayalakshmi V
     
  18. ‘A study on Buyers’ Requirements in Apparel Export orders in Tirupur Knitwear Industry’, Textile Review, Vol 7, Issue 6, June 2012, pp. 21-27., with Krishnakumar M,
     
  19. ‘An Analysis of Risk-Adjusted Return on Tax Saving Mutual Fund Schemes in India’, Journal of Financial Risk Management, ICFAI University Press, Vol. IX, No.3, September 2012, pp. 54-71., with Santhi
     
  20. ‘Manpower Planning as an aspect towards employee retention’, Indian Journal of Applied Research, Vol 2, Issue 2, Nov 2012, pp.34-36., with Vijayalakshmi V
     
  21. ‘Talent in Organizations – Need of the Hour’, Indian Journal of Research, Vol 1, Issue12, December 2012, pp.68-69., with Dhanalakshmi R.V
     
  22. ‘ An Investors' Requirements in Indian Securities Market’, Delhi Business Review:  An International Journal for Society for Human Transformation and Research, Volume 8, Issue No.1, Jan - June, 2007, pp.31-40
     
  23. ‘Measuring Service Gap in the Quality of Customer Service Provided in the Apparel Retail Stores’, International Journal of Emerging Business, Vol. 1, Issue 2, Jan-June 2010, pp.82- 94, ISSN No.  0975-8925 (Sponsor:  Alfa Institute of Management, Tiruchengode), with Krishnakumar M.
     
  24. ‘Technology management for Indian farmers to enhance their profitability’, International Journal of Commerce and Business Management, Vol.3, Issue 2, October 2010, pp. 199-205., with Guruswamy K
     
  25. ‘Micro Insurance Awareness in Rural India’, Journal of Commerce and Trade, Vol. V, Issue 2, October 2010, pp.74-79, ISSN 0973 4503, with Mohanasundari M.
     
  26. ‘The Phases and Changes of Insurance Industry in Indian Economy’, European Journal of Social Sciences, Vol 24, Issue 4, October 2011, pp. 526-564., with Mohanasundari M.
     
  27. ‘An Analysis of Investors’ Attitude towards Tax saving mutual funds in India’,  European Journal of Economics, Finance and Administrative Sciences, Issue 41, November 2011, pp.54-64., with Santhi N.S.
     
  28. ‘A study on Day of the Week Effect: Evidence from the Indian Stock Market’, International Journal of Management Focus, Vol.1, Issue 1, December 2011, pp.17-25., with Arulmurugan P
     
  29. ‘Causes of Attrition rate in information technology and IT’s Enabled Service Sector,  International Journal of Strategic organization and Behavioral Science, Vol. I, Issue No 1, Spring 2011, pp.3-14., with Adhinarayanan B
     
  30. ‘A study on Age Demography in the preference of custom made Tailoring for dress making by Men in Tamil Nadu’, European Journal of Social Sciences, Vol. 27, Issue 4, January 2012, pp. 470-480., with Krishnakumar M
     
  31. ‘Impacts of Consumer Awareness and Buyer Behaviour on Buying Jewellery Products – With Special references to Tamil Nadu State’,  European Journal Social Sciences, Vol. 29, No. 3, March 2012, pp.337-342., with Muniraj S
     
  32. ‘Theoretical construct on Employee Retention strategies and its bang in Automobile Industries in India’, European Journal Social Sciences, Vol. 30, No.2 April 2012, pp.254-262., with V.Vijayalakshmi
     
  33. ‘Construction of Optimal Portfolio With Special Reference to NSE Nifty Stocks – An Analytical Approach’, International Journal of Marketing, Financial Services and Management Research, Vol.1 No.4 Oct-Dec.2012, pp.27-34., with Arulmurugan P.
     
  34. ‘Factors Influencing Apparel Buying Behaviour in India: A Measurement Model’, Indian Journal of Research – Paripex, Volume 2, Issue 3, March 2013, pp. 51-57, ISSN. 2250 – 1991, with Krishnakumar M
     
  35. ‘Causes for Agricultural Labour migration in Tamil Nadu’, International Journal of Scientific Research, Volume: 2, Issue 4, April 2013, pp.7-8 (Impact factor: 0.3317) ISSN. 2277 – 8179, with Suresh Babu K
     
  36. ‘The Growth of Mutual Funds and Regulatory Challenges’, Indian Journal of Applied Research, Volume: 3, Issue 5, May 2013, pp.69-73 (Impact factor: 0.8215) ISSN. 2249 – 555X, with Santhi N.S.
     
  37. ‘ Study on Socio-Economi Background of Entrepreneurs in Micro Small and Medium Enterprises’, International Journal of Applied Management and Business Utility’, Volume 1, Issue 1 (Oct-Dec 2013) pp.10-14., with Suresh R D
     
  38. ‘Impact of Various schemes offered by Central / State among the Agri labours in Tamil Nadu’, International Journal of Economic Research, Volume 11, Issue No 1 (Jan-June 2014) pp.1-13, ISSN. 0972-9380, with Suresh Babu K
     
  39. ‘A Study on ‘Talent  Management As a Strategy to Influence Employee Engagement and its effect on the Organisational Outcome’, International Journal of Business and Administration Research Review, Volume 2, Issue 4, Jan-March, 2014, pp. 183-186, ISSN. 2347 – 856X, with Dhanalakshmi R V
     
  40. ‘A Study on Assets and Liability Management in ICICI Bank’, Galaxy Interdisciplinary Research Journal, Vol. 2 (6), June 2014. Pp.77-86., ISSN 2347 – 6915, with Sathyakala S
     
  41. ‘Fama –French three factor model in Indian Mutual fund Market’, PRERANA –Journal of Management through and Practice, Volume 6, Issue 2, September  2014, ISSN: 0974 -908 X, with Santhi N.S
     
  42. ‘ Investors’ Preference towards  Mutual Funds Investments (With special reference to Chennai) – An Empirical study’, International Journal of in Multidisciplinary and Academic Research (SSIJMAR), Vol. 4, No.1, February 2015, ISSN 2278 -5973 pp.1-10, (Impact factor 3.133- By Inno Space Scientific Journal Impact factor.), with Suresh R D
     
  43. ‘Sustainability and ITS Impact on Brand Value’, in Asia Pacific Journal of Research, May, 2015,Vol 1, Issue XXVII, , pp.12-14, ISSN-2347-4793, with Muniraj S
               
  44. ‘The Growth and Prospectus of Private Label Brands in India Retail Industry’, in Proficient International Refereed Journal of Management, Aug-15, pp.7-15., with  Satish Kumar R and Venkatistareddy Gaveni
               
  45. ‘Sustainable Trends and Policies of MSME  in Economic Development in India: An Empirical Study’, in Indo Global Journal of Applied Management Science, April 2015, Vol. 3, Issue 1, pp.302-309, with Suresh R D     
     
  46. ‘Growth and Prospects of Private Label Brands in Indian Retail Industry   Vidwat’, in The Indian Journal of Management   January, June 2016,    Vol. IX, Issue., Satish Kumar R, and Venkatistareddy Gaveni

 

Research Papers Presented/Published in the Conference Proceedings

  1. ‘Revitalising Capital Markets’, presented at the National conference on Management in Transition, February 20-21, 2003, University of Madras and UGC
     
  2. ‘Impact of Disinvestment on Indian Economy’, presented at the      National Conference on Emerging Trends in Engineering, Technology and  Management, September  8-9, 2003, Adhiyamaan Engineering College, Hosur  & ISTE Chapter
     
  3. ‘Promoting the investors confidence  ’, presented at the International Conference on Emerging Trends in Global Business : Challenges and Opportunities for Developing Countries, February 6-7, 2004, Ponnaiyah Ramajayam Institute of Management,Thanjavur, Tamilnadu
     
  4. ‘Emerging Global Player in Indian Financial Services’, presented at the National Conference on Indian MNCs – Impact on Global Markets, January 19, 2005, ICFAI National College, Salem
     
  5. ‘A Need for Individual Investors' Protection in the Corporate Securities Market in India’, presented at the International Consortium of Students in Management Research, September 21-23, 2006, Indian Institute of Science, Bangalore
     
  6. ‘An Investors’ requirements in Indian Securities Market’, presented at the  International Conference on  India: Investment Destination, January 3-5, 2007, Delhi School of Professional Studies and Research, New Delhi
     
  7. ‘Thresholding & Histogram for the Identification of Original Diamonds from Cubic Zirconia’, presented at the 3rd International Colloquium on Signal Processing and its Applications, March 9-11, 2007, Advanced Signal Processing Research Group, Faculty of Electrical Engineering, Universiti Teknologi MARA, Shah Alam, Malaysia
     
  8. ‘Value Based Management : Organisational Performance Measures ’, presented at the International             conference on Managerial Issues in the Globalized Era, October 17-18, 2007, Sree Amman Institute of Management and Research, Erode
     
  9. ‘Integrated Farming Practices with reference to Farmers of Bhavani Taluk, Erode Dt. TamilNadu’, presented at the   National conference on Significance of Social Marketing in India, October 26-27, 2008, VIT Business School, VIT University, Vellor, Tamil Nadu
     
  10. ‘Bio Diesel Sustainability in India’, presented at the Conference on Recent Advances on Bio Fuel Technology for the Development of Rural People, September 24-25, 2008, PG & Research Department of Zoology, Kongunadu Arts and Science College, Coimbatore
     
  11. ‘A Golden opportunity for Indian Food Industry’, presented at the International Conference on Doing Business in India, December 18, 2008, IFIM Business School, Bangalore
     
  12. ‘The Global Recession of Banking Industry’, presented at the National conference on Impact of shutdown of Global Financial Majors on the Indian Financial Sector, April 16, 2009, UGC and  ABBAS Khan college for Women, Bangalore
     
  13. ‘Understanding Indian Consumer’, presented at the National Conference on  Understanding Indian Consumer, September 4, 2009, AMC Engineering College, Bangalore
     
  14. ‘Understanding the Changing Patterns of Consumer Behaviour towards Apparel Buying in the Era of Modern Retailing in India’, presented at the  International Conference on Marketing in Asia Pacific – Issues and Challenges, November 4-5, 2009, GRD School of Commerce and International Business, Coimbatore
     
  15. ‘A Need for Organic Farming in India’, presented at the National Conference on Business Research -2009, Taking India Business Ahead – A foresight, November 20-21, 2009, PSG Institute of Management, Coimbatore
     
  16. ‘SWOT analysis of Organic Farming Management in India’, presented at the National Conference on New Frontiers in Indian Agriculture, November  27, 2009, Sacred Heart College, Tirupattur
     
  17. ‘Modern Marketing Strategies to Influence Buying Behaviour in Apparel Retailing’, presented at the International  Innovative Strategies for Value creation and Management, December 10-11, 2009,  R.V. Institute of Management, Bangalore
     
  18. ‘Technology Management for Indian Farmers to Enhance their profitability’, presented at the International Conference on Management – Global Recession, Survival and Growth : Role of Management Education, December 20-23, 2009,  Association of Indian Management Scholars International (AIMS)
     
  19. ‘Health Insurance Development in India’, presented at the   International   Innovative Practices in Management, Decmeber 31, 2009, Paavai Engineering College, Nammakkal
     
  20. ‘Influencing and understanding Consumer Behaviour through application of technology in apparel retailing’, presented at the International Globalization and Consumer Protection, January 28-29, 2010, Kalasalingam University, Srivilliputhur
     
  21. ‘Consumer Protection Awareness in Micro Insurance’, presented at the  International Conference Globalization and Consumer Protection, January 29, 2010,  Kalasalingam University, Srivilliputhur
     
  22. ‘A Study on Causes of Stress and Effects of Stress Among Working Women’, presented at the National Conference on Challenges of Human Resource Management in the Changing Environment, February 4-5, 2010, Periyar University, Salem
     
  23. ‘Value Creation in Banking Industry : A Review’, presented at the International Conference Ever Growing and Never Ending Managerial Challenges, October 28-30, 2011, Mahendra Enginering College, Mallasamudram
     
  24. ‘A Study on Marketing Issues of Organic Agricultural Product’, presented at the International Conference on             Global Challenges of Emergent India, February 14-15, 2011, Vivekanandha Institute of Information and Management Studies, Tiruchengode
     
  25. ‘Micro Small Medium Enterprises : Progress, Problems and Prospectus’, presented at the National Conference on Creativity, Innovation and Entrepreneurship, February 16-17, 2012, UGC and Avinashilingam University, Coimbatore
     
  26. ‘Risk and Return Analysis of ELSS of Mutual Fund in India’, presented at the International Conference on Competency Building Strategies in Business and Technology for Sustainable Development , February 24, 2012, Sri Ganesh School of Business Management
     
  27. ‘Growth of Gold ETFs in India Security Market in Recent Periods’, presented at the National Conference on Economic Prosperity Through Financial Inclusion, March 10, 2012, K.S.R. College of Arts and Science, Tiruchengode
     
  28. ‘Retailing Branding’ – Branding the store: A Conceptual Model for Apparel Retail Stores in India’, presented at the International Conference on Contemporary Management – INCOCOM’12, October  19, 2012, N.P.R. College  of Engineering and Technology
     
  29. ‘Return Analysis for Green Investment and Gold ETF’s’,  presented at the National Innovations in Management for Organizational Excellence, November 7, 2012,  MVJ College of Engineering, Bangalore
     
  30. ‘CRM – A Missing link in MSME’s Growth  In India’, presented at the International Conference on Competency Building Strategies in Business and Technology for Sustainable Development, February 22, 2013, Sri Ganesh School of Business Management
     
  31. ‘Performance of Gold ETFs in recent period in Indian Markets’, presented at the International Conference on Challenges and Strategies for Vibrant Management , April 15-17, 2013, Mahendra Engineering College, Mallasamudram
     
  32. ‘Dimensions of Organized Apparel Retailing’, presented at the National Conference on  Emerging Challenges for Sustainable Business, April 26, 2013, Jayam College of Technology, Dharmapuri
     
  33. ‘Sustainable Trends and Policies of MSMEs in Economic development in India : An Empirical study’, presented at the International  Competency Building Strategies in Business and Technology for sustainable Development, February 20, 2015, Sri Ganesh School of Business Management
     
  34. ‘Role of Financial Services in Economic Development: A study in developing countries’, presented at the National Innovative Business Strategies, March 6, 2015, College of Business Management
     
  35. ‘SMEs, sustainability in Tamil Nadu’, presented and  published in the proceedings of International             Conference on Adaptive Technologies for Sustainable Growth, May 29-30, 2015, Paavai Engineering College
     
  36. ‘Financial Performance of New Generation Banks and its Promotors’ Holding’, presented and  published in the proceedings of International Conference on Emerging Trends in Finance & Accounting, August 21-22, 2015, SDMIMD Mysore
     
  37. ‘New Generation Banks’ financial performance and Promotors’ holding’, presented and  published in the proceedings     of International Conference on Emerging Strategies to Sustain Global Competition, September 30, 2015,  C B Bhandari Jain College, Bangalore
     
  38. ‘A Success of Financial Entrepreneurship’, presented and published in the proceedings of the International Conference on Role of Management Education in Promoting Entrepreneurship in the Globalised Business Environment, January 27-28, 2015,  Periyar University, Salem
     

Chapter Contributions

  1. ‘Corporate Governance in Indian Securities Market- Chapter Contributions’, published in Corporate Governance: Concepts & Practices, 2007,  Kushal Publications & Distributors, Varanasi, pp.230-241 with Anitha R

 

Book Review

  1. ‘The Indian Financial System and Development: Innovating Success’, Author: Vasant Desai – Book Review, published in Focus 2006, Volume II – Issue 1, p70

 

Details of Book Published

  1. ‘Corporate Governance: Concepts & Practices’, 2007, with Shanmuga Sundaram V, Kushal Publications & Distributors, Varanashi
     
  2. ‘Principles of Marketing and Management’, 2011, with Shanmuga Sundaram V, Kushal Publications & Distributors, Varanashi
     
  3. ‘Risk adjusted Return on Tax Saving Mutual Funds in India’, 2013,  with Santhi N.S, LAP Lambert Academic Publishing,  January 2013, ISBN 10: 3659316717, ISBN 13: 978- 3659316715
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