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Dr. Mrinmoy Bhattacharjee

Associate Professor [ Alliance School of Business ]
080-30938128, Mo-09862579257

Qualification : MBA, PhD in services marketing area from Assam Central University

Experience : 12 years in Academics and 2 years in industry.

  1. Worked as Associate Professor in Dept. of Management Studies, T. John College, Bangalore from 18th May, 2015 to 30th June, 2016
  2. Worked as Assistant Professor (Sr. Grade) with ICFAI University from 8th November, 2006 to 15th May, 2015. (8 ½ years). Also took up the charge of Academic Head and looked after academic administration of three departments namely, Faculty of Management Studies, Faculty of Computer Science and faculty of Hospitality management from 1st April 2012 to 15th May, 2015.
  3. Worked as a Faculty Member in Management with R. K. Degree College, Silchar, Assam from 01 January, 2005 to 06 November, 2006.
  4. Worked with Reliance Infocom, Bangalore, as Associate in Enterprise Customer Facing Unit (ECFU) for two years (2002-2004). Handled Key Corporate Accounts and was involved in rolling out of Reliance India Mobile, the first commercial CDMA technology mobile phones in India. Liaison activities  with key Government Departments and corporates in Bangalore for installation of Digital Loop Converter (DLC) and Optic Fiber Cable (OFC) meant for high speed telecom and internet connectivity.
  5. Member (Chancellor’s nominee) in the Board of Management in ICFAI University, Nagaland since 2014.
  6. Was a Member of Academic Council of ICFAI University, Mizoram from April, 2012 to April, 2015.
  7. Was a Member of Board of Studies & Research of ICFAI University, Mizoram from April, 2011 to April, 2015.

Research interests : Research interest is in area of Social Marketing and is actively involved in pursuing quality research work in the area. Developed and proposed separate set of marketing mix elements (4Ps) for Social Marketing area. The model was presented at International Conference on Marketing organized by IIT, Delhi, XLRI and Curtin University, Australia in December, 2013. Also, has an  interest in Bottom of  the Pyramid marketing.

Organized National Level Conference as Co-Convenor: Organized a National Level Conference on the theme “Innovation for Growth, Sustainability, Inclusion and Preservation” as Co-Convenor on 14th of June, 2016 at T. John College, Bangalore.

List of publications    :

Title of Publications

Name of the Journal/Book/Periodical

Status/ Year of Publication

  1. “Strategic Management in Higher Education Institution: Emphasis to Management and Technical Institutes in India”

Journal of Higher Education


Vol. III, No. 3, August, 2008.

  1. “Application Of Market Basket Analysis To Understand Students Career Options: A Study On Management Under Graduate Students At IU, Mizoram”


Indian Journal of Marketing

Vol. 42, No. 4, April, 2012.

  1. “Barriers to The Balanced Growth of Life Insurance Market in Barak Valley, Assam”

Marketing Mastermind (IUP)

Vol. 11, No. 7, July, 2011.

  1. “Market Segmentation in Telecom sector: Its Role and Scope in Cellular Services in India”


The Strategist, Journal of Dept. of Management, Assam University

Vol. 2, No. 2, December, 2011.

  1. “A study of consumer protection in the context of Aizawl, Mizoram”

BANIJYA, The Journal of Commerce, Assam University

Vol. 5, No. 1, 2012 Issue

  1. “Customer Satisfaction in Life Insurance: An Empirical Study On Life Insurance Customers In Three Districts Of Barak Valley, Assam

Pacific Business Review International

Volume 5, Issue 6, December, 2012

  1. “‘Perception’ as one of the ‘P’ in services marketing mix: An improvisation of Julian Yudelson work” 

Amity Business Review International

 Volume 14, No. 1, January- June Issue, 2013

  1. “Team Management: Simplifying from a Child’s Perspective”

Srusti Management Review, Bhubaneshwar, Odisha

Volume 6, Issue 2, January- June issue, 2013

  1. "Perceptual Gap between Customers, Employees and Management: An Empirical Study on Three Major Hotels in Aizawl, Mizoram"

SIDDHANTH, Journal of decision making

Vol. 13, No. 4, Oct- Dec. 2013

  1. “Models for segmenting life insurance customers: An analytical Study”

ICFAI University Jharkhand journal of Management

Vol.1, No. 1, 2013 issue.



Chapter in Book:

Book Name


Publisher and Year

  1. Edited Volume, Emerging Issues in management

Chapter 6, “The marketing mix elements for social cause: A rational approach to derive the new 4P’s”

Mittal Publication, New Delhi, 2015


Paper Presented:


International/National/State Level/Regional

Sponsor/ Organized by

Year and Date

Strategic Orientation in Higher Education

State Level conference on Higher Education

NAAC and Higher and Technical Education Dept. of Mizoram

30th May, 2008

Social marketing

International Conference on Marketing (IIT Delhi)

IIT Delhi, XLRI & Curtin University, Australia

21-22 December, 2013

Inculcating creativity and innovation in achieving business excellence

International Conference on Management Education and Practices (Bangalore University)

United Nation PRIME and Bangalore University (Two day Global Convergence of Management education and Practices)

25-26 November, 2015

Make in India: The Road Ahead to Inclusive Realization

National Level Conference on Make in India (Bangalore)

T John Institute of Management and Science

11 December, 2015


FDPs and Workshops Attended:


Sponsor/ Organized by

Year and Date

Information Security Education and Awareness

NIELIT (Ministry of Communication and information Technology, Govt. of India)

22 August, 2012

Lessons to be learnt from Greece crisis

M P Birla Institute of Management, Bangalore

27th of July, 2015

Companies Act 2013- Issues and Challenges

BMS College for Women, Bangalore

4th and 5th of February, 2016

FDP on Research Methodology

Bangalore University, Canara Bank School of Management Studies

21st of March, 2016

FDP on Marketing strategies for the Bottom of the Pyramid

R V Institute of Management, Bangalore

25th April, 2016


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