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Dr. Thomason Rajan Kolath

Assistant Professor [ Alliance School of Business ]
+91 80 30938203

Dr. Thomason Rajan holds an MBA degree and a Ph.D. from the Faculty of Management Studies, University of Kerala. His doctoral thesis was based on brand building with respect to FMCG brands from Kerala. He is a Project Management Professional certified by PMI, USA and a Certified Value Builder from Value Builder System, Ontario.

Dr. Thomason has worked with The World Bank, New Delhi as IEG Short Term Consultant where he was engaged in Internal Marketing Research and Analysis. He has also worked with Ernst & Young Middle East, Technopark in Corporate Communications, overseeing the creation and implementation of an Internal Branding System for the firm. Prior to joining Alliance University, he was the Brand Manager for a Real Estate company where he was involved in managing the brand-building exercise and improving the Customer Care Program with special focus on Customer Touch Points.  He is passionate about people, businesses, brands and startups and provides consulting services to corporates.

Research Papers Presented/Published in the Conference Proceedings

  1. ‘Neuro Marketing: Integrating neuroscience and marketing with technology as a facilitator’, presented at the NASMEI Conference, December 2012, Great Lakes Institute of Management, Chennai, written with Jacob Alexander, et al.                  

Articles Published in Newspapers & Magazines

  1.  ‘Green Brands-Directions on the next Step’, IUP Advertising Express, August 2010
  2. ‘Branding of FMCG products in Kerala’, published in Kerala Calling, Government of Kerala, June 2007


Book Publications

  1. ‘Your Startup Story’, Zorba Books, December 2014


Research Projects & Consulting

  1. ‘Preliminary Study for Oman Tourism’, consultancy project sponsored by   White Space Brand Consulting, Bangalore, Revenue of Rs. 5000- project completed
  2. ‘Research for Akshaya Rubbers Pvt. Ltd’, consultancy project sponsored by White Space Brand Consulting, Bangalore- project completed
  3. ‘Repositioning a Business-to-Business retailer for Landmaark Group’, consultancy project sponsored by White Space Brand Consulting; Bangalore, Revenue of Rs.5000- project completed
  4. ‘Brand Positioning for Vikram Structures Pvt. Ltd.’, consultancy project sponsored by White Space Brand Consulting, Bangalore- project completed
  5. ‘Brand Identity for’, independent consultancy project  completed
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