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Dr. Debashish Sengupta


Associate Professor [ Alliance School of Business ]
Program Director - Alliance Ascent College
080-26789749/ 080-26781494 Extn:141

Debashish Sengupta is a dual Ph.D. He completed his second doctorate (Ph.D. in Management) from ASIC, U.K. accredited Central University of Nicaragua (UCN), Nicaragua (Inter university agreement with Universidad Azteca, Mexico). He completed his previous doctorate (Ph.D. in Commerce) from M.J.P.R. University, U.P. (India). Prior to that he completed his Masters from Pondicherry University and graduation with honours from G.B.P.U.A&T. Pantnagar, India. He also holds a Certificate in ‘Social Psychology’ from Wesleyan University, US, Certificate in ‘Leadership Development’ from Japan Management Association Management Centre (JMAM, Japan) and Certificate in ‘Startup Hiring: How to Attract, Hire and Retain the Best People’.

 

Debashish started his academic career in the year 2000 after a brief stint in the industry. He joined Alliance in 2008 and has since held several academic administrative positions. He is currently teaching in both Alliance School of Business and Alliance Ascent College, in the doctorate, Masters in International Business and MBA programs. He also holds the responsibility of Program Director at Alliance Ascent College and serves on various academic committees of the University.

 

Debashish’s research interests converge on the disciplines of Engagement, Generation Y/Millennials, HR Strategy in Project-based Organizations. Debashish's business articles and expert comments have featured in the Business Line, The Telegraph, Outlook business, Business World, The Hindu, The Pioneer, Indian Management and other leading media publications. He is the author of the Crossword Bestseller and KPMG cited book, ‘Employee Engagement’ published by Wiley India, author of the acclaimed self-help guide ‘You Can Beat Your Stress’ by Excel books, India and the co-author of ‘Business Drama: How Shakespearean Insights Help Leaders Manage Volatile Contexts’. Debashish has also authored a well-recommended text book ‘Human Resource Management’ that is currently in its second edition. He is on the editorial board of several refereed international journal and has been an editorial reviewer for Emerald Publishing, London. He has also received several research awards including Best Paper awards and ‘Young Scientist’ award.

 

Research Paper Publications

  1. From ‘Teaching’ Schools to ‘Knowledge’ Schools: The peculiar dilemma of Business Schools in emerging Economies, published in the International Journal of Learning Management Systems, 4(1), PP:9-15, 2016, with Titus, R
     
  2. ‘Investigating the State of Happiness of Generation Y/Millennial Members: Insights into Engaging the Unique cohort – Case in focus The Dilemma of the Young Project Manager’, published in the PM World Journal, April, 2016   
               
               
  3. ‘Transition to an Automated Online Talent Acquisition System in an IT Project-Based Organization: A Case Study’, published in the PM World Journal, Vol. IV, Issue XII, December, 2015, Retrieved from http://pmworldjournal.net/wp-content/uploads/2015/12/pmwj41-Dec2015-NAME-Snguptas-Titus-transition-to-automated-talent-acquisition-case-study.pdf   , with   Titus, R., & Sengupta, S.
     
  4. ‘PMS, Managerial and Cultural Barriers to Agile Implementation in Indian IT Project-based Organizations’, published in the PM World Journal, Volume IV, Issue 2, February, 2015, with Sengupta, Subhashish
     
  5. ‘Volunteerism among Gen Y: An Indian investigation into Motivational Patterns’, published in the NIT GSM Lorem Ipsum, Volume No: 4, pp: 20-28., 2015, ISSN: 2277 2170, with Theodore, L.
     
  6. ‘Adapting retail business models to compete: the ‘organised avatar’ of the kirana store in India’, published in the International Journal of Sales, Retailing and Marketing, Vol. 3, Issue No. 4, 154-163.,  2014, with Titus, R., & Santhakumar, S.
     
  7. ‘Application of Agile Methodologies for Member and Team Role Transformations in Projects, published in the PM World Journal, Vol. III, Issue I, 1-16., January 2014, with Sengupta, Subhashish, & Titus, Ray
     
  8. ‘Leveraging distribution networks for competitive advantage: a case of FMCG channel management at ITC Ltd.’, published in the Asia Pacific Journal Of Marketing & Management Review (APJMMR journal listed in Open J-Gate, India; Cabell's Directory of Publishing Opportunities, Texas; Electronic Journals Library-University Library of Regensburg; Bibliothekssystem Universitat, Hamburg), Vol.2 Issue 2; February 2013, (ISSN ONLINE 2319-2836) , with Titus Ray and Garg Alankrita
     
  9. ‘Mapping Perceptual Value Shifts in Timepieces through Lifestyle Associations’, published in the Indian Journal of Marketing, July 2013, Volume 43, Number 7, pp. 5 – 20., with Titus Ray
     
  10. ‘Evaluating Employee Welfare through Provision & Utilization of Employee Benefit Scheme’, published in the International Journal of Economy, Management and Social Sciences, Vol 2 - No 8, 2013. pp. 544-549., with Titus Ray
     
  11. ‘Managing human capital to engineer process improvement for team interfaces: a case study’, published in the Journal of Project, Program & Portfolio Management, Vol  4 No 2 (2013), 36-52., with Titus Ray
     
  12. ‘Comparative study on Foreign Direct Investment (FDI) in Retail: A Boon or Bane?’, published in the Indian Journal of Marketing (double peer-reviewed journal), April 2011, with Titus Ray
     
  13. ‘Corporate Crisis Communication, Lessons from Shakespeare’, published in the International Journal of Research in IT & Management  (IJRIM), Vol. 1, Issue 3 (July 2011),   (ISSN 2231-4334), with Gopinath Mohan
     
  14. ‘Custom-Standardization – Uncovering the basis for Global Chaining Strategy in Prepared Food Retail’  , published in the Journal of Business & Retail Management Research (JBRMR). Paper listed in EBSCO database (The Journal is also listed in Cabell’s Directory of refereed publications and is published by the Academy of Business & Retail Management, UK.), Vol. 6, Issue 1, October 2011 (ISSN 1751-8202), with  Titus Ray
     
  15. ‘E-recruitment advertisements’, published in the Advertising Express, ICFAI, February 2010 issue
     
  16. ‘The 4Ps of e-banking in India: Platforms, Products, Problems and Potential’, published in the ‘Attitude’ -IIMT Management Journal (peer-reviewed journal), with Kamal Raj
     
  17. ‘Flower Power’, published in the Indian Journal of Commerce (quarterly publication of Indian Commerce Association), July-Sept. 2005, with Kamal Raj
     
  18. ‘Export Marketing & the Agro-Strategy of Floriculture in Uttar Pradesh’, published in the Indian Journal of Public Enterprises (peer-reviewed journal), June 2003, with Kamal Raj
     
  19. ‘APEDA – The Power Behind the Flower/Indian’, published in the Journal of Public Enterprises (peer-reviewed journal), June 2004, with Kamal Raj
     
  20. ‘Tea Affairs (Global Branding Strategies of Indian Tea Companies)’, published in the Times Agriculture Journal(International Journal), April 2005, withKamal Raj
     
  21. ‘In Full Bloom (Marketing of Flowers)’, published in the Times Agriculture Journal(International Journal), April 2005, with Kamal Raj
     
  22. ‘IT Enabled Knowledge Management & Organizational Learning’, published in the Pranjana-The Journal of Management Awareness, Volume 10, Issue 1, ISSN:0971-9997,  INMANTEC, Ghaziabad (Bi-annual International Journal),  Jan-June 2007, with Dass Dushyant
     
  23. ‘A Study of Job Satisfaction of Bank Officers’, published in the Prajnan (quarterly blind refereed journal),  NIBM, Pune    October-December 2008, with Kamal Raj
     

 

Research Papers Presented/Published in the Conference Proceedings     

  1. ‘Assessing Causative Factors Prompting Digital Content and Device Adoption among Young Indian Readers’ , presented at the 10th Annual International Conference on Digital Business New Frontiers in Management, February 4–6, 2016, organized by IFIM Business School, Bangalore, co-partnered by Emerald Publishing, written with Ray Titus
     
  2. ‘Reading Habits of Young India in the Digital Age’(Invited paper presentation), presented at the  National Seminar on Reading habits in the Digital age, November 18, 2015, National Library Week by Alliance University Library, Alliance University, Bangalore.
               
  3. ‘Qualifying Static and Dynamic Components with technology Interventions in Service Processes for Benchmarking’, presented at the Fourteenth Annual Global Information technology management (GITMA) World Conference,      June 16-18, 2013, Global Information technology management (GITMA) World Conference, Kuala Lumpur, Malaysia written with Titus Ray, Alexander Jacob, and Mathew Sajjan
     
  4. ‘BusinessModel innovation: The Organized Avtar of the Kirana Store in India’, presented at the Convergence 2013, 5th international Conference on Role of Innovation in Business, May 16-17, 2013, IFIM, Bangalore, written with Titus Ray and Santhakumar Shruti
     
  5. ‘Women as Decision-Makers – Exploring household contexts through ‘lived experiences’, presented at the 4th Conference On Excellence In Research And Education, May 10 -13, 2012, Indian Institute of Management (IIM), Indore, written with Madan Sahana and Titus Ray
     
  6. ‘Evaluating Environmental Variables to Assess Exhibited Behaviour: A Study of Gen Y’, presented at the International Conference on Technology and Business Management (ICTBM-12), March 26-28, 2012, jointly organized by  University of Wollongong in Dubai (www.uowdubai.ac.ae) and International Forum of Management Scholars (INFOMS) (The conference is also supported by AIMS International), written with Titus Ray
     
  7. ‘From Teaching Schools to Knowledge Schools: The peculiar dilemma of Business Schools in emerging economies’, presented at the IACBE International Conference, 2011, Alliance University, written with Titus, Ray
     
  8. ‘Deciphering Gen Y Behavior: An Exploratory Study of Causative Variables’, presented at the PES, Bangalore  Conference, September 2011, written with Ray Titus
     
  9. ‘Incidence Of Illegitimate Power and Its Impact On Effectiveness Of OD Initiatives’, presented at the Convergence 2012 - 4th International Conference, January 11-12, 2012, IFIM Business School, Bangalore, written with Titus Ray
     
  10. ‘Talent management in IT industry in boom and bust cycles’,  presented at the National conference, 2010, Indo American College, Cheyyar (Tamil Nadu, India)
     
  11. ‘Symbiotic effect of Corporate Social Responsibility – The sustainability factor’, presented at the International Conference on Business Ethics & Corporate Social responsibility, December 3-5, 2009, KLA-IMER, Belgaum
     
  12. ‘Indian Retail: Reality Bites, Beyond Euphoria’, presented at the Eighth International Conference on Emerging Issues in Accounting, Information Technology, Business and Management, January 5 - 6, 2008, jointly hosted by the Research Development Association, Research Development Research Foundation and Rajasthan Chamber of Commerce, Jaipur
     
  13.  ‘Development in India: Boom or Bubble’, presented at the ‘lead paper’ in a National Conference, Jan 16-18, 2008, Society for Community Mobilization & CIRG Mathura
     
  14. ‘Financial Empowerment of Farmers for Accelerated National Growth’, presented at the National Seminar on Serving Farmers and Saving Farming: Indian Imperatives and Global Perspectives, January 2007, G.B. Pant University of Ag. & Tech. Pantnagar (Uttarakhand) and Mobilization Society, New Delhi
     
  15. ‘Innovation: The Foundation of Corporate Entrepreneurship’, presented at the National Conference, December 8, 2007, organised by BVIMR, New Delhi           
     
  16. ‘Role of ICT in Rural Development’, presented at the National Seminar,  February 2007, organised by Manthan Foundation, Agra
     
  17. ‘Strategies for Rural Market Development’, presented at the National Seminar, February 2007, organised by Manthan Foundation, Agra
     
  18. ‘Growing Merger & Acquisition Initiatives by Indian Companies’, presented at the International Conference on Mergers & Acquisitions: The Global Dimensions of Cross Cultural Relations,  March 01, 2007, BVIMR, New Delhi
               
  19. ‘Need for Human Resource Development in Agriculture and Allied Areas’, presented at the National Seminar on Focus Human Resource – Contemporary Perspectives and Applications (Building a Competitive Workforce), April 01, 2006, College of Agri-Business Management, G.B. Pant University of Agriculture & Technology, Pantnagar (Uttaranchal)           
     
  20. ‘Financing Schemes to Promote Horticulture’, presented at the AICTE-sponsored National Seminar on Challenges in Rural development in Market Driven Economy, August, 2006, Lal Bahadur Shastri Institute of Management & Technology, Bareilly
     
  21. ‘Promoting Flower Cultivation for Rural Human Resource Development’, presented at the AICTE-sponsored National Seminar on Challenges in Rural development in Market Driven Economy’, August, 2006, Lal Bahadur Shastri Institute of Management & Technology, Bareilly    
     
  22. ‘The New Chinese Aggression- Economic Threat for India’, presented at the National Seminar, 2006, RBMI, Bareilly
                                       
  23. ‘Devising an Effective Compensation Strategy for Motivating Employees’,  presented at the International Conference, November 2006, University of Jammu, J&K
               
  24. ‘IT enabled Knowledge Management & Organizational Learning’, presented at INMATEC, November 2006, Ghaziabad
     
  25. ‘Sustainable growth & Rural Empowerment Through Horticulture Development: Schemes for Entrepreneurial, Marketing and Export Promotion’, presented at the National Seminar, November 2005, Society for Community Mobilization for Sustainable Development & Indian Veterinary Research Institute, Izatnagar
     
  26.  ‘Flower Power – Branding the Indian Beauty’, presented at the National Seminar on Positioning ‘Brand India’ in Global Market, March 2005, RBMI, Bareilly          
     
  27. ‘Flower Power-The Power of Branding’, presented at the Annual Conference, Dec. 2004-Jan.2005, organised by Indian Commerce Association
     
  28. Value Positioning of Flowers’, presented at the National Seminar on Managerial Effectiveness through Human Values, 2004, S.R.M.S.CET Bareilly
     
  29. ‘Call Centres – Booming Employment Powerhouse’, presented at the National Seminar on BPO: India’s Advantages, 2004, RBMI, Bareilly
     
  30. ‘Corporate Social Responsibility – A Paradigm Shift in Business Approach’, presented at the National Seminar on Managing Corporate Challenges in the New Economic Scenario, October 2004, FMS, Banaras Hindu Univer sity

 

Case Studies

  1. ‘Is Peptel Losing the plot’, published in Business World, May 27, 2013 issue.  Retrieved from http://www.businessworld.in/en/storypage/-/bw/is-peptel-losing-the-plot/r910349.37536/page/0
     
  2.  ‘No Skills, Only Potential’,  published in OUTLOOK BUSINESS magazine, April 17, 2010  issue
     
  3. ‘Keep Them In The Fold’, published in OUTLOOK BUSINESS magazine, August 22, 2009  issue
     

 

Articles Published

  1. ‘Honking has it uses’, The Hindu Business Line,  June 8, 2012
                           
  2. ‘The Myth of engagement’, The Hindu Business Line, February 4, 2011
               
  3. ‘Workplace violence’, The Hindu Business Line, March 25, 2011    
               
  4. ‘Roping in 'right candidates’, The Hindu Business Line, April  8, 2011
               
  5. ‘The Use of Social Media in HR Processes’, The Hindu Business Line, June 10, 2011
     
  6. ‘Drive towards safer roads’, The Hindu Business Line,  January 5, 2010    
     
  7. ‘Social Media Recruitment’, The Hindu Business Line , June 11, 2010
     
  8. ‘Policing Social Media isn’t a smart policy’,  The Hindu Business Line, August 17, 2010, with Titus Ray
     
  9. ‘Employee Engagement’, The Hindu Business Line, December 31, 2010    
               
  10. ‘Time to act, not just react’, The Hindu Business Line, February 3, 2009    
     
  11. ‘Communication tools’, The Hindu Business Line, March 13, 2009
     
  12. ‘Why HR should embrace recession’, The Hindu Business Line Special feature in ‘The New Manager section’, April 20, 2009
     
  13. ‘Lay off the lay-off idea’, The Hindu Business Line, June 12, 2009
     
  14. ‘Rural shoring’, The Hindu Business Line, July 6, 2009
     
  15. ‘Talent engagement in tough times’, The Hindu Business Line Special feature in ‘The New Manager section’, September 21, 2009   
               
  16.  ‘Reality Shows: The New Marketing Tool’, AdvExpress, Hyderabad,  November 2008
     
  17. ‘Power of Branding in Flowers (Cover Story)’, Floriculture Today, with Kamal, Raj
     
  18.  ‘Integrated Cold Chain Model for Floriculture’, Floriculture Today, October 2008
     
  19. ‘Do pay hikes pay off?’, The Hindu Business Line, September 19, 2008
               
  20. ‘Saying it with Flowers’, The Hindu Business Line, September 30, 2008
     
  21. ‘Treating Employees as Customers’, Indian Management’ magazine – A Business Standard publication, October 2008 issue
     
  22. ‘Nerdic: The new geek language’, The Hindu Business Line, December 17, 2008
               
  23. ‘Global M&A Spree by Indian Companies: Primary Drivers’, ICFAI Reader, ICFAI Hyderabad,  June 2008, with     Nath Anupam and Aggarwal Neha
     
  24.  ‘India @ 60: Challenges for Inclusive Socio-Economic Development’, ICFAI Reader, ICFAI Hyderabad, April 2008
     
  25. ‘Responsibility for Sustainability: The Changing Face of CSR’,  published as a Cover Story in ICFAI Reader issue, published by ICFAI Hyderabad, July 2007
               
  26. ‘How to Make Your Organization a Great Place to Work’, published in Effective Executive (ICFAI, Hyderabad,) December 2006,
     
  27.  ‘Consumer Behaviour – Flower as a Product’, Floriculture Today, September 2006 (Special Issue published on occasion of International Flora Expo & Conference held between 8-10 Sept. 2006, circulated widely among delegates of many foreign countries)
     
  28. ‘Transforming Indian Human Potential into Global Performance’, Effective Executive, (ICFAI Hyderabad), July 2006
               
  29. ‘Corporate Social Responsibility: A Mantra for Rural Market Development’, Effective Executive (ICFAI, Hyderabad), May 2006.
     
  30. ‘Floriculture Production – The Growers’ Perspective’, Floriculture Today, Jan. 2006, with  Kamal Raj
     
  31.  ‘Rediscovering Followership Standard’, Indian Management’ magazine – A Business Standard publication (Rated among the top 5 article of the year by Indian Management, Business), July 2006
               
  32. ‘Going Round: Revisiting Quality Circles’, Indian Management’ magazine – A Business Standard publication, October 2005 issue, with Yadav Nagendra
     
  33. ‘Social Marketing’, Effective Executive (ICFAI),  February 2005, with Yadav Nagendra
     
  34. ‘Marketing Remedial Properties of Flowers and Herbs’, Floriculture Today, October 2005, with  Yadav Nagendra
     
  35. ‘Electronic Retailing of Flowers Shop Wherever You Drop’, Floriculture Today, Aug. 2004, with Yadav Nagendra
     
  36. ‘Paradigm Shift in Business Approach’, Effective Executive (ICFAI), November 2004, with Yadav Nagendra
     
  37. ‘Value Positioning of Flowers’, Floriculture Today, November 2003, with Kamal Raj
     

 

Book Publications

 

  1. ‘Human Resource Management’, 2015, (Second Edition), Biztantra (Wiley, India) ISBN: 978-93-5119-779-9
               
               
  2. ‘Floriculture Marketing: Need for Integrated Marketing Strategy’, Managerial Rainbow (Book edited by University of Allahabad), with Kamal Raj
     
  3. ‘Business Drama: How Shakespearean insights help leaders manage volatile contexts’, 2014, Zorba Publishers Private Limited, ISBN-10: 9381239320, ISBN-13: 978-9381239322, with Gopinath Mohan & Titus Ray
     
  4. ‘Human Resource Management’, 2012, Biztantra (Wiley India)ISBN 13: 9789350043196  
     
  5. ‘Employee Engagement’ (Crossword Best-seller), 2011, Biztantra Publications, New Delhi, (Business Line Book Review) ISBN 13: 9788177226713, with Ramadoss S.
     
  6. ‘Floriculture Marketing in India’,  2009, Excel Books, New Delhi,  ISBN: 978-81-7446-789-8, with  Kamal Raj
     
  7. ‘You Can Beat Your Stress’, 2007, Excel Books, New Delhi, ISBN-13: 978-8174465443, ISBN-13: 978-8174465443               

 

Book Chapter Publications

  1. ‘Symbiotic effect of Corporate social responsibility’, reprinted as a chapter in the book Business Ethics and Corporate Social Responsibility, 2009, Macmillan
               
  2. ‘Devising an Effective Compensation Strategy for Motivating Employees’, published in a book titled Strategic Thoughts in the New Age of Management’, 2006    ,Excel Books, New Delhi with Bhatacharjee Surajit
     
  3. ‘How to Make Your Organization a Great Place to Work’, third reprint as a chapter in a book titled Employee Commitment: An Introduction, edited by K. Sangeetha (ICFAI-Chennai),  ICFAI University Press, Hyderabad     
     
  4. ‘How to Make Your Organization a Great Place to Work’, second reprint as a chapter in a book titled Employee Morale : An Introduction, ICFAI University Press, Hyderabad   
     
  5.  ‘Soft Skills for becoming a successful Entrepreneur’, published in a book titled Micro entrepreneurship Promotion in Livestock Sector in Livestock Sector, Joint Directorate of Extension Education, Indian Veterinary Research Institute, Izatnagar, India
     
  6. ‘CSR: An Effective Mantra for Rural Market Development’, specially invited by ICFAI Business School, Ahmedabad for reprint and published in a book titled ‘ Indian Corporates: Ethics, Governance and Social Responsibility, The ICFAI University Press, Hyderabad
     
  7. Global ‘Merger & Acquisition’ Initiatives by Indian Companies, published in a edited book titled Mergers & Acquisition, 2006, Swastik Publishing House, New Delhi, with Kamal Raj
     
  8. ‘Global M&A Spree by Indian Companies: Primary Drivers’,  reprinted as a chapter in a book titled The ICFAI University Press on Indian Corporate Success Stories, with Nath Anupam and Aggarwal Neha
     
  9. ‘Strategies for Rural Market Development’, published in a book on Rural Development Perspective Socio Economic Ramification, Manthan Foundation, Agra, with Chopra Lokesh
     
  10. ‘Avenues of Entrepreneurship in Public & Private Sector’, published in a book titled  Entrepreneurship in Livestock and Agriculture, 2010, CBS Publishers & Distributors, New Delhi, first Edition, with Sharma M.C., Tiwari Rupasi and Sharma Manish
     
  11. ‘Entrepreneurship Development in Agriculture & Horticulture’, published in a book titled  Entrepreneurship in Livestock and Agriculture, 2010, CBS Publishers & Distributors, New Delhi, first Edition
     
  12. ‘Business Acumen and Business Communication for Establishing Livestock Enterprise’, published in a book titled Entrepreneurship in Livestock and Agriculture, 2010, CBS Publishers & Distributors, New Delhi, first Edition, with Sharma Manish

 

Book Review

  1. ‘Handbook  of Strategic Recruitment and Selection: A Systems Approach [Hardcover]’, author Bernard O'Meara (University of Ballarat, Australia.), Stanley Petzall (Deakin Business School, Australia), November 26, 2013, ISBN-10: 1780528108, ISBN-13: 978-1780528106
     
  2. ‘Training and Development’, Universities Press, India, 2014
               
  3. ‘Talent Management’, 2014, Tanuja Agarwala Bhattacharyya
     
  4. Strategic Human Resource Management (Second Edition), 2014, Tanuja Agarwala Bhattacharyya
     
  5. ‘Organization Behaviour 2/e’,Tanuja Agarwala Bhattacharyya, 2013
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