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Master of Business Administration (MBA)

Alliance University is counted among the top universities in India and offers MBA courses at the Alliance School of Business, which is ranked among the top MBA colleges in the country. The Master of Business Administration (MBA) course offered by Alliance School of Business, Alliance University, is the flagship course of the School and is accredited by the International Assembly for Collegiate Business Education (IACBE), USA—a premier international accreditation body for business management programs. Crafted with utmost care and with the cooperation of academics and practitioners worldwide, the curriculum offered is rigorous, contemporary and forward-looking. The course is designed to equip graduates with the skills, abilities and knowledge that will enable them to take up positions of higher responsibility in the corporate world anywhere, or to become entrepreneurs.

The Master of Business Administration (MBA) course curriculum consists of general management subjects, core subjects and elective subjects that reflect the student's chosen area of specialization: Marketing; Finance; Organizational Leadership and Strategy (OB & HR); Operations; Retail; Banking and Financial Services; Hospitality; Entrepreneurship and Family Business; International Business; or Communications. One of the differentiating features of the curriculum is the range and depth of electives, which are industry-specific and where rigor and relevance are appropriately balanced, resulting in the greater marketability of graduates. The specialization areas include a field-based Industry Internship Program and a Dissertation. Students are encouraged to choose an area of specialization that suitably matches with their interests and skill sets. A specialization area is offered in the MBA course subject to a minimum enrollment.

Accredited by The International Assembly for Collegiate Business Education (IACBE), USA

Alliance School of Business has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. The business programs in the following degrees are accredited by the IACBE:

Master of Business Administration with specializations in:

  • Marketing
  • Finance
  • Organizational Leadership and Strategy (OB & HR)
  • Operations
  • Retail
  • Banking and Financial Services
  • Hospitality
  • Entrepreneurship and Family Business
  • International Business
  • Communications

Course Duration


Fulltime; Two years

Key Features
  • The Master of Business Administration (MBA) degree is awarded by Alliance University
  • Full-time; 24 months
  • Global perspective and focus
  • Alliance School of Business is accredited by the International Assembly for Collegiate Business Education (IACBE), USA—a premier international accreditation body for business management programs
  • Certified by the International Organization for Standardization with an ISO 9001:2008 Certification
  • Rigorous, relevant, contemporary and progressive curriculum
  • Delivered by accomplished full-time faculty and embellished by international adjunct faculty
  • Extensive industry interactions
  • Regular updating of elective subjects to reflect the needs of industry
  • Continuous evaluation method using the honor point system for the calculation of Grade Point Averages (GPA)
  • Articulation agreements with leading universities and institutions abroad provide for student exchanges, internships, short-term certification programs and dual-degree opportunities
  • Study abroad programs
  • The course comprises Core Subjects, Elective Subjects, Industry Internship Program and Dissertation
  • Comprehensive learning methodology
Learning Methodology

The learning methodology is primarily experiential in nature with a focus on the application of concepts. The methodology includes the following based on the requirements of a specific subject:

  • Interactive lectures
  • Case study analysis
  • Classroom projects and exercises
  • Class simulations and games
  • Group presentations
  • Analysis of contemporary articles from refereed journals
  • Field projects and company visits
  • Expert and guest lectures
  • Activity labs
Course Structure
Marketing MBA
Year 1
FIRST SEMESTER
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Communication and Interpersonal Skills
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Marketing Management
  • Marketing Strategy for Competitive Advantage
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
  • Operations Management
SECOND SEMESTER
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Leadership Development
  • Managing Innovation and Technology
  • Marketing of Services
  • Marketing Research and Decision Models
  • Industry Internship Program
Year 2
THIRD SEMESTER
  • International Business
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Professional Development
  • Integrated Marketing Communication
  • Product and Brand Management
  • Consumer Behavior and Social Media Usage
  • Retail Management
  • Sales and Channel Management
FOURTH SEMESTER
  • Business Law
  • Strategic Management
  • Business Marketing
  • Global Marketing
  • Dissertation
Finance MBA
Year 1
FIRST SEMESTER
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Communication and Interpersonal Skills
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Marketing Management
  • Marketing Strategy for Competitive Advantage
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
  • Operations Management
SECOND SEMESTER
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Leadership Development
  • Managing Innovation and Technology
  • Financial Statement Analysis and Performance Measurement
  • Security Analysis and Portfolio Management
  • Industry Internship Program
Year 2
THIRD SEMESTER
  • International Business
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Professional Development
  • International Financial Management
  • Financial Modeling and Econometrics
  • Financial Derivatives and Risk Management
  • Commercial Banking
  • Project Appraisal and Financing
  • Forex, Treasury and Risk Management
  • Strategic Corporate Finance
FOURTH SEMESTER
  • Business Law
  • Strategic Management
  • Financial Markets and Institutions
  • International Financial Reporting Standards
  • Mergers and Acquisitions
  • Fixed Income Securities and Financial Innovations
  • Credit Lending and Appraisal Decisions
  • Dissertation
Organizational Leadership and Strategy (OB & HR) MBA
Year 1
FIRST SEMESTER
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Communication and Interpersonal Skills
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Marketing Management
  • Marketing Strategy for Competitive Advantage
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
  • Operations Management
SECOND SEMESTER
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Leadership Development
  • Managing Innovation and Technology
  • Workforce Planning, Hiring and Psychometric Application
  • Training and Development
  • Industry Internship Program
Year 2
THIRD SEMESTER
  • International Business
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Professional Development
  • Strategic Human Resource Management
  • Performance Measurement and Competency Management
  • Industrial Relations
  • Compensation and Benefits Management
FOURTH SEMESTER
  • Business Law
  • Strategic Management
  • International Human Resource and Cross Cultural Management
  • Organizational Leadership Development and Change Management
  • Employee Engagement
  • Dissertation
Operations MBA
Year 1
FIRST SEMESTER
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Communication and Interpersonal Skills
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Marketing Management
  • Marketing Strategy for Competitive Advantage
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
  • Operations Management
SECOND SEMESTER
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Leadership Development
  • Managing Innovation and Technology
  • Logistics and Supply Chain Management
  • Lean Operations Management
  • Industry Internship Program
Year 2
THIRD SEMESTER
  • International Business
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Professional Development
  • Project Management
  • Business Process Reengineering
  • Total Quality Management
  • Business Intelligence
FOURTH SEMESTER
  • Business Law
  • Strategic Management
  • Operations Strategy
  • Business Analytics
  • Software Engineering and Project Management
  • Dissertation
Retail MBA
Year 1
FIRST SEMESTER
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Communication and Interpersonal Skills
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Marketing Management
  • Marketing Strategy for Competitive Advantage
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
  • Operations Management
SECOND SEMESTER
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Leadership Development
  • Managing Innovation and Technology
  • Retail Organization and Retail Marketing Environment
  • Retail Marketing Management
  • Supply Chain Management in Retailing
  • Industry Internship Program
Year 2
THIRD SEMESTER
  • International Business
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Professional Development
  • Store Operations in Retail
  • Consumer Behavior in Retail
  • Merchandise Management
  • Retail Promotion Strategies
  • Financial Planning and Management in Retail
  • HRM and CRM in Retail
  • Information Technology for Retail
FOURTH SEMESTER
  • Business Law
  • Strategic Management
  • International Retailing
  • Marketing of Retail Solutions
  • Dissertation
Banking and Financial Services MBA
Year 1
FIRST SEMESTER
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Communication and Interpersonal Skills
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Marketing Management
  • Marketing Strategy for Competitive Advantage
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
  • Operations Management
SECOND SEMESTER
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Leadership Development
  • Managing Innovation and Technology
  • Accounting and Financial Statement Analysis
  • Bank Marketing
  • Industry Internship Program
Year 2
THIRD SEMESTER
  • International Business
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Professional Development
  • Financial Markets, Institutions and Services
  • Forex, Treasury and Risk Management
  • Legal Aspects of Banking
  • Principles and Practices of Banking
  • Project Appraisal and Financing
FOURTH SEMESTER
  • Business Law
  • Strategic Management
  • Risk Management in Banks
  • Rural Banking and Micro Financing
  • Dissertation
Hospitality MBA
Year 1
FIRST SEMESTER
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Communication and Interpersonal Skills
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Marketing Management
  • Marketing Strategy for Competitive Advantage
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
  • Operations Management
SECOND SEMESTER
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Leadership Development
  • Managing Innovation and Technology
  • Hotel Management and Operations
  • Marketing for Hospitality Industry
  • Food and Beverage Management
  • Industry Internship Program
Year 2
THIRD SEMESTER
  • International Business
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Professional Development
  • Financial Accounting and Budgeting in Hospitality
  • Accommodation Operations Management
  • Managing Human Capital in Hospitality
  • Projects and Real Estate in Hospitality
  • Strategic Hospitality Management
  • Food and Nutrition Science
FOURTH SEMESTER
  • Business Law
  • Strategic Management
  • Luxury Services Management
  • Revenue and Pricing Management in Hospitality
  • Tourism Destination and Event Planning
  • Dissertation
Entrepreneurship and Family Business MBA
Year 1
FIRST SEMESTER
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Communication and Interpersonal Skills
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Marketing Management
  • Marketing Strategy for Competitive Advantage
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
  • Operations Management
  • Entrepreneurship Theory and Practice
SECOND SEMESTER
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Leadership Development
  • Managing Innovation and Technology
  • Entrepreneurial Competencies Development
  • Evolution of Social Sector Entrepreneurship
  • Industry Internship Program
Year 2
THIRD SEMESTER
  • International Business
  • Business Ethics and Corporate Social Responsibility
  • Professional Development
  • Indian and Global Business Environment
  • Opportunity Sensing and Preparations for Launch
  • Business Plan and Project Implementation
  • Corporate Entrepreneurship
  • Detailed Project Report
FOURTH SEMESTER
  • Business Law
  • Strategic Management
  • Family Business Management
  • Entrepreneurial Nuances
  • Five Year Perspective Growth Plan
International Business MBA
Year 1
FIRST SEMESTER
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Communication and Interpersonal Skills
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Marketing Management
  • Marketing Strategy for Competitive Advantage
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
  • Operations Management
SECOND SEMESTER
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Leadership Development
  • Managing Innovation and Technology
  • Globalization and International Business in Emerging Markets
  • International Trade Patterns and Balance of Payments
  • Fundamentals of International Law
  • International Business Operations and Multinational Enterprise
  • International Business Research
  • Industry Internship Program
Year 2
THIRD SEMESTER
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Professional Development
  • Fundamentals of International Political Economy
  • WTO and International Trade Regime
  • Regional Economic Integration
  • Intellectual Property Rights and International Business
  • International Human Resource Management
  • Modes of International Business Expansion
  • Export-Import Management
  • International Marketing
  • International Commercial Law and Treaties
FOURTH SEMESTER
  • Business Law
  • Strategic Management
  • International Business and Human Rights
  • Global Logistics and Supply Chain Management
  • International Disputes Settlement
  • Dissertation
Communications MBA
Year 1
FIRST SEMESTER
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Communication and Interpersonal Skills
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Marketing Management
  • Marketing Strategy for Competitive Advantage
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
  • Operations Management
SECOND SEMESTER
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Leadership Development
  • Managing Innovation and Technology
  • Mass Communication - I
  • Mass Communication - II
  • Media, Culture and Communication
  • Industry Internship Program
Year 2
THIRD SEMESTER
  • International Business
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Professional Development
  • Media and Communication Research
  • Media Management
  • Publishing: Technology and Practices
  • New Media, Cultural and Social Change
  • Contexts of Media
  • Creative Writing in Media
FOURTH SEMESTER
  • Business Law
  • Strategic Management
  • Film Studies
  • Account Planning
  • Dissertation

Note: A specialization area is offered in the MBA course subject to a minimum enrollment

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